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Device and hardware makers are discovering the flexibility of the Linux stack as the
foundation of a platform for mobile applications that bring value to the wares
they want to sell. Complications exist, but manufacturers are working through
them to further drive the adoption of the Linux stack.
Maximizing Social Media
In a sagging economy, doing business as usual is rarely prudent and usually disastrous.
Companies often must change the course of strategies, or in some cases
accelerate them.
After a spate of business meetings during the marathon that is Mobile World Congress, one takeaway is the
acceleration in the mobile handset market of operators moving to open source software-based
devices. Two specific device types are driving the increased adoption of open
source software stacks: smartphones and netbooks, with many operators and OxMs
also forming plans for Linux-based mobile Internet devices (MIDs) in the coming
year.
Projections for Growth
The trend is more than
anecdotal. In-Stat notes that "smartphones with Linux OS (including Android)
will see the highest growth and the second highest volume behind Symbian
Linux OS will outpace Windows Mobile, RIM and iPhone OS X."
Meanwhile, industry analysts'
projections for netbook (running either Linux or variants of Windows) sales
growth rates in 2009 range from 50 percent to 128 percent. Many of these are
being offered through operators with (profitable) data plans underwriting their
already low costs. MIDs are also starting to appear on the horizon, fitting
squarely between the smartphone and netbook.
Indeed, operators are viewing
Linux as a strategic terminal platform on which they can build new revenue
sources, new business models and a new customer base, regardless of device type.
A Linux-based terminal platform offers them significant benefits over the legacy
and proprietary platforms that formed the foundations of yesterday's mobile
devices. Based on an open source license, these platforms give operators a
significantly greater ability to customize, tailor and brand the platform for
their network. Many operators are reviewing where to put their investments, some are
outlining plans for a single platform while others continue to work with
multiple platforms.
Stacking the Deck
Operators, OEMs and
semiconductor manufacturers are now taking these open platforms and creating
reference designs that will accelerate product development. Operators are
integrating signature applications and other legacy assets with the open source
platforms to create an operator-specific version that will be provided to OxMs
as the starting point for final product development. OxMs are rapidly building
competency in these open platforms to be better prepared to quickly deliver
mobile devices for the operators. Semiconductor manufactures are also investing
to pre-optimize their hardware platforms with these open source stacks to reduce
early development cycles, differentiate their hardware platforms and accelerate
hardware adoption.
This cross-value chain
collaboration points to a new form of industry cooperation enabled by open
source. By starting with a baseline open source software stack and a
pre-optimized hardware-software platform, operators and their suppliers are
innovating on new mobile devices at more effective levels -- the much vaunted
value line shift higher up the stack that has long been promised by open source
but rarely realized. By not having to worry about first enabling a video stream
or building support for 14 Bluetooth
profiles,
when utilizing the community's stack investments, the ecosystem can now focus on
developing new consumer features, services and advanced user experiences that
will drive chip, device and subscriber sales.
Getting to the point where all
the benefits are realized is proving to be more of a challenge than some have
anticipated for several reasons:
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Open source mobile software
stacks are relatively new, and expertise is not as widely available as with
older, proprietary stacks (but is rapidly improving). Indeed, who will
develop these reference stacks is a major question for operators -- are they
in the software development business themselves?
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Open source license provisions
and how they affect open source software's integration with an operator's
signature applications must also be addressed.
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Discovering ways to speed the
testing process for the integrated stack without sacrificing quality may be
the key to achieving development project reduction goals.
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The specter of fragmentation
haunts the reference stack architecture, as no one wants to find themselves
alone on a branch two years from now with no inexpensive way to rejoin the
mainstream.
Despite these issues, operators
are clearly moving full steam ahead with a variety of open source projects,
including Android, LiMo and Moblin. The opportunity to quickly get a
differentiated mobile device to market that will drive average revenue per user
and subscriber growth is too alluring to ignore. Operators are driving the
ecosystem to make it happen -- look for the mobile devices soon!
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